Privacy Policy

This Privacy Policy explains how Evan Evans (“we”, “us”, “our”) collects, uses, discloses, and safeguards your information when you visit evanevans.co (the “Site”), purchase our digital products, complete an assessment, subscribe to our membership, or sign up to receive emails from us. We are committed to handling your personal data transparently and in accordance with the United Kingdom General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this Policy carefully. By using the Site or purchasing any of our products, you agree to the collection and use of information in accordance with this Policy. If you do not agree with the terms of this Policy, please do not access the Site or purchase our products.

1. Information We Collect

We collect information that you provide directly to us, information collected automatically when you use the Site, and information from third parties where necessary to deliver the services you have requested. The categories of personal data we may process include:

• Account information. Your name, email address, and a password (stored as a cryptographic hash) when you create an account to access purchased workbooks, courses, or membership content.
• Purchase history. Records of the digital workbooks, books, courses, bundles, and membership subscriptions you have bought, including order numbers, prices, dates, and the status of each purchase.
• Assessment results. When you complete a free assessment — such as the Move-In Readiness Assessment — we store the email address you provide, your total score, your result band, and the date of completion so we can send you a personalised result and a tailored recommendation.
• Usage data. Information about how you interact with the Site, including your IP address, browser type and version, device type, the pages you visit, the time spent on those pages, referring URLs, and similar analytics information.
• Communications data. The contents of any emails, contact form submissions, or support messages you send us, together with the date and time of those communications.
• Marketing preferences. Whether you have consented to receive marketing emails from us and any changes you make to those preferences.

We do not collect special category personal data (such as information about your health, religion, sexual orientation, or ethnicity) through the Site. Our assessments are educational in nature and are not designed to elicit sensitive disclosures. If you choose to share such information in a free-text field or email, please be aware that it will be handled in line with this Policy.

2. How and Why We Use Your Information

We process your personal data only for specific, explicit, and legitimate purposes. The table below sets out the main purposes for which we use your data and the legal basis under UK GDPR that allows us to do so.

• To fulfil your orders and deliver digital products — including generating download links, granting library access, and emailing your purchase receipt. Legal basis: performance of a contract.
• To send you assessment results and recommendations — we use the email address you provide to deliver your personalised score, your result band, and any recommended next step. Legal basis: performance of a contract or, where you have not purchased anything, your consent.
• To operate your account and provide customer support — including managing your library, your course progress, your subscription status, and responding to refund requests or technical queries. Legal basis:performance of a contract and our legitimate interests in operating the business.
• To send marketing emails such as newsletter issues, product launches, and occasional offers. Legal basis: your consent, which you can withdraw at any time using the unsubscribe link in any email or by contacting admin@evanevans.co.
• To improve our content, Site, and services — including analysing aggregate assessment results, page views, and conversion patterns. Legal basis: our legitimate interests in improving the Site, subject to appropriate safeguards.
• To detect, prevent, and address fraud, abuse, and security issues — for example by reviewing suspicious order patterns or download activity. Legal basis: our legitimate interests in protecting our business and other customers.
• To comply with legal obligations — including retaining financial records for tax and accounting purposes and responding to lawful requests from authorities. Legal basis: compliance with a legal obligation.

3. Third Parties We Share Data With

We do not sell your personal data. We share it only with carefully selected third-party processors who help us operate the Site and deliver our products. Each processor is bound by written agreements that require them to keep your data secure and to use it only for the purposes we specify.

• Stripe — processes all payments made on the Site. Stripe receives your card details, billing address, and order information directly; we never see or store your full card number. See Stripe’s Privacy Policy.
• Brevo — our email service provider, used to deliver purchase receipts, assessment results, and marketing emails. Brevo receives your name and email address. See Brevo’s Privacy Policy.
• Tally — the form platform that powers our assessments. When you complete an assessment, your responses are processed by Tally before being passed to us. See Tally’s Privacy Policy.
• Analytics providers — we use privacy-conscious analytics to understand how visitors use the Site. Where Google Analytics 4 is enabled, it operates only after you have consented via our cookie banner. See our Cookie Policy for details.
• Hosting and infrastructure providers — the companies that host our website, database, and digital product files.
• Professional advisers and authorities — lawyers, accountants, and regulators where we are legally required to disclose information or to seek professional advice.

4. Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, and — with your consent — measure how the Site is used. When you first visit the Site, you will see a cookie consent banner that lets you choose which categories of cookies to allow. You can change your choice at any time.

For a full list of the cookies we use, what each one does, and how to disable them, please read our Cookie Policy.

5. Data Retention

We keep your personal data only for as long as is necessary for the purposes set out in this Policy or as required by law. The main retention periods are:

• Account data — kept for as long as your account is active and for up to 12 months after you request deletion, in case you change your mind or we need to verify past orders.
• Purchase records — kept for the duration required by UK tax and accounting law, currently six years from the end of the financial year in which the order was placed.
• Assessment results — kept for up to 36 months so we can recognise returning users and improve the assessments over time, unless you ask us to delete them sooner.
• Marketing data — kept until you unsubscribe or until 24 months after your last interaction with one of our emails, whichever is sooner.
• Usage data — kept for up to 13 months in aggregate form, and no more than 30 days in identifiable form.

6. Your Rights

Under UK GDPR you have a number of rights in relation to the personal data we hold about you. To exercise any of these rights, please email admin@evanevans.co with the subject line “Data Subject Request” and tell us what you would like to do. We will respond within one month, or notify you if we need longer.

• The right of access — to receive a copy of the personal data we hold about you.
• The right to rectification — to have inaccurate or incomplete data corrected.
• The right to erasure — also known as the “right to be forgotten”; to have your personal data deleted in most circumstances.
• The right to restrict processing — to ask us to limit how we use your data while a request is being investigated.
• The right to data portability — to receive your personal data in a structured, machine-readable format and to transmit it to another controller.
• The right to object — to object to processing based on legitimate interests or for direct marketing.
• Rights related to automated decision-making — we do not use automated decision-making that produces legal or similarly significant effects.
• The right to withdraw consent — at any time, where we rely on consent as the legal basis for processing (for example, marketing emails).

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

7. Children’s Privacy

The Site and our products are intended for adults who are making or reflecting on significant relationship decisions. We do not knowingly collect personal data from anyone under the age of 16. If you are under 16, please do not create an account, make a purchase, or complete an assessment. If you believe we have collected information from a child under 16, please contact admin@evanevans.co and we will delete it promptly.

Our content is relationship education, not therapy, legal, financial, or medical advice. Young people facing relationship difficulties should always seek support from a qualified professional or a trusted adult.

8. International Data Transfers

We are based in the United Kingdom, but some of our third-party processors (including Stripe, Brevo, Tally, and our analytics providers) operate servers outside the UK and the European Economic Area. Where your data is transferred internationally, we ensure that appropriate safeguards are in place, such as the UK International Data Transfer Agreement, the EU–UK Data Bridges, or Standard Contractual Clauses approved by the ICO and the European Commission.

If you would like a copy of the safeguards we rely on for a specific transfer, please contact us at admin@evanevans.co.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted password storage, HTTPS for all data in transit, restricted access controls, regular security reviews, and careful vendor selection. No method of transmission over the internet or electronic storage is completely secure, however, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or applicable law. When we do, we will revise the “Last updated” date at the top of this page. If we make material changes that affect your rights, we will notify you by email or by posting a prominent notice on the Site before the changes take effect.

11. Contact Us

If you have any questions about this Privacy Policy, the way we handle your data, or you would like to exercise any of your rights, please contact us:

• By email: admin@evanevans.co
• Through our contact page

Evan Evans is the data controller responsible for your personal data. We are not currently required to register with the ICO as a data controller, but we operate in accordance with UK GDPR in full.

This Policy should be read alongside our Terms of Service, Cookie Policy, Refund Policy, and Digital Product Policy.